![]() |
![]() ![]() BOOK DETAILS PUBLISHER Crowbar Press PUBLICATION DATE February 21, 2025 6x9 Perfect Bound Pages: 319 Words: 153,536 Images: 274 b&w Cover: Full color ISBN: 978-1-940391-46-5 Autographed $34.95 Not Autographed $24.95
EVERY BOOK INCLUDES A CUSTOM BOOKMARK! ![]() |
"The promoters all stole from the box office. They were all corrupt. They had two ingredients that kept them in power. They had the TV contracts and they had the athletic commissioners in their pockets. They called themselves promoters, but they really weren't, and they were so scared that their money was going to go - that wrestling would fold up next week - that they stole every dime they could." — Frankie Cain If you ask any pro wrestler who plied their trade during the '50s and '60s who they consider to be the top minds in the wrestling business, invariably the name Frankie Cain will appear at the top of the list, and Frankie has a keen recollection of things that happened in the wrestling business from the 1940s until wrestling evolved into what we know today as "sports entertainment." But Frankie's story isn't only about his life as a wrestler. It's a fascinating journey that began when he was just plain Jimmy Ault, living on the Depression-era streets of downtown Columbus, Ohio - learning hustles and cons from the Gypsies, sleeping on rooftops, and selling anything he could - all simply to keep from starving. He came into his own and finally began to earn a decent living when the prostitutes in Cherry Alley convinced him to work as their protector against the dangers they faced on the streets. Frankie, having fought on the streets almost every day of his young life, was born for the job. In this volume, Frankie relates stories that took place both inside and outside the wrestling ring. — Wrestling with Rocky Smith as the hated masked team known as the Infernos. — His transformation into the villain known as the Great Mephisto. — Being involved in legitimate fights in the dressing rooms with both wrestlers and promoters. — Rubbing shoulders with the power-brokers of the sport, like Jack Pfefer, Buddy Rogers, Eddie Graham, and Dusty Rhodes. — His personal interaction with celebrities like Waylon Jennings, Willie Nelson, Mickey Rooney, and Ernest Hemingway. — Fascinating confessions of how life in a business built on greed and power affected him in both body and soul. Frankie's story is jam-packed with action, humor, heartbreak, drama, and entertainment, as he endures a harsh struggle to make his way to the top of his chosen profession. This is a gripping tale of a self-made man in the private world of pro wrestling. Note: This second volume of Frankie's autobiography covers the years 1960 to the present day. Volume 1, which covered his life from 1932 to 1960, is also available at Crowbar Press.
BUDDY ROGERS SELLS HIMSELF Copyright © Frankie Cain & Scott Teal That Rogers, he used to go into a restaurant, and he would strut through the restaurant. It was embarrassing as hell. You'd have to see it, Scott, in action, to know what I'm talking about. Strutting in the restaurant! Nice restaurants, you know ... aw, man. That would get over with wrestling fans, but those who weren't would think he was an idiot. Exactly! I'd say, "Buddy, why are you doing that?" "I'm selling myself, kid! I'm selling myself!" PAYOLA Copyright © Frankie Cain & Scott Teal When they finally got TV, the guy at the TV station came to Luttrall and says, "Hey, you have to tell these wrestlers to go shorter matches because we can't get our commercials in." Now, not too long before that was when they had the problems with payola on TV. Do you remember when Wee Willie Davis [a pro wrestler] and Dr. Joyce Brothers were on The $64,000 Question? She was supposed to know about boxing, and Wee Willie Davis knew about flowers. The game show people had given them the answers. Cowboy told the TV people, "If you guys want to go to jail for framing up a wrestling match, and face the committee on payola, that's your business. I'm not gonna do it." They cancelled the show. The TV guy told Eddie, "I can't put up with Cowboy. I can't get my commercials in." It was a live broadcast, and Eddie wanted to work with 'em because he knew we needed those commercials. Without commercials, you've got no TV. Eddie talked to Cowboy and got him calmed down. Cowboy was strictly on the kayfabe — which we had to be — but you had to work with the TV people. "BAG THEM POTATOES, BOY!" Copyright © Frankie Cain & Scott Teal One time, Johnny Heideman got mad at Chick (Garibaldi) and nailed him. Chick fell back in the turnbuckle and, when Johnny went over to pick him up, Chick says, "Bag them potatoes, boy!" (laughs) Ohhh! That was funny. COWBOY LUTTRALL CONS SWEDE CARLIN Copyright © Frankie Cain & Scott Teal I keep saying that Cowboy (Luttrall) was crazy. Just look back at his past history. Only a crazy man would move from one state to another to promote wrestling without any money. He just packed up his things in Chattanooga and moved to Tampa. He had no money! But Johnny Carlin had money. Cowboy screwed him, though. He never put Johnny's name on the paper. Johnny was kind of like me. He could read and write a little bit, but he wasn't very wise about business. ED LEWIS & JOHN PESEK Copyright © Frankie Cain & Scott Teal Ed (Lewis) was probably 51 when I knew him, so he wasn't real old. The trachoma had really taken its toll on him, but if he wanted to, he could have worked a match. He could see well enough to do that. His style of working, though, was like Pesek, but he was very likeable and had appeal with the people. (John) Pesek had no appeal, whatsoever. He was boring as hell to watch. I was just a kid, but even then, I knew what action was. When Pesek would come there, Al Haft would put him on top, but he wasn't that big of a draw for more than a time or two.' OUT-HEELING THE ANDERSONS Copyright © Frankie Cain & Scott Teal The Andersons went out to the ring to get the heat. They stood in the ring and worked the crowd so they'd be established as the heels. I knew what they were trying to do. They thought they'd get the heat, so when we walked out, the people would cheer us. I knew they would do that, so, a few minutes before bell time, I cut one of my shoelaces. I had to put a new shoelace in. That takes time. The Andersons were in the ring and the people were booing like hell. They were determined to have all the heat directed at them when we walked out, and when we did, the people would cheer for us. Well, a couple of minutes went by . no Infernos. Here come the guys who worked in the office . Angelo Martinelli, Lucky Roberts. "What's the matter? Come on, get out there!" IMPOSTER INFERNOS Copyright © Frankie Cain & Scott Teal I ended up giving (Eddie Graham) two masks. What did he do with them? He gave them to the Fields. Sometime later, Mario [Galento] calls me and says he teamed up with somebody against the Infernos in Atlanta! [May 31, 1968] It wasn't me and Rocky. We was working for Crockett in Charlotte. Guess who was under the hoods? Eddie and [Dick] Steinborn! KARL GOTCH, THE MASTER Copyright © Frankie Cain & Scott Teal Eduardo (Perez) was down and out at the time, so Eddie gave him a job working in the Tampa wrestling office. Eduardo loved Boris Malenko. He was at Malenko's gym one day when we were all there working out on the mat with Karl Gotch. None of us could do anything with him. (laughs) I was getting up there in years, so (pause) ... well, who am I kidding? I couldn't have done anything with Gotch when I was 19! (laughs) WORKING WITH THE WORLD CHAMPION Copyright © Frankie Cain & Scott Teal I worked with (Lou) Thesz. I was a substitute. Somebody got sick or something. We wrestled in a place that was like a big, old barn . and hot! It had a tin roof. I said to Thesz, "Damn, it's hot!" He says, "It's gonna get a hell of a lot hotter ." (laughs) We went an hour. (laughs) SALE OF THE AUSTRALIA TERRITORY Copyright © Frankie Cain & Scott Teal Anyway, Eddie (Graham) swerved Tony Kolonie and told him that he [Kolonie] could get into a business that was flourishing . the wrestling business in Australia. Eddie told him that he could buy the territory from Jim Barnett. Well, by that time, the business there was just about dead. Barnett had brought in just about everybody he could. The figure I heard Kolonie paid was $300,000, plus Tony gave Eddie around 25 percent of the territory to help him out. FAMILY DOUBLE-CROSS Copyright © Frankie Cain & Scott Teal Now he [Bill Watts] has (Verne) Gagne pissed off at him. His next step is to talk to (George) Culkin about going against LeRoy (McGuirk). Culkin tells him he wants to stick with LeRoy, so now Watts has to figure a way to get rid of Culkin. Watts tells Culkin that he doesn't deserve the kind of money he's making. He said he [Watts] had the angles and the finishes, so he didn't need him [Culkin]. He was pushing Culkin out. George had lived down there since he was a kid. Culkin's own nephew, Jack Curtis, Jr., actually went with Watts. George's own nephew double-crossed him. TROUBLE IN PARADISE Copyright © Frankie Cain & Scott Teal The first time I had a problem with (Johnny) Walker was a week or two before they fired me and Mark (Lewin). He was working under the hood as Mr. Wrestling #2. I was in one of the towns to manage Lewin, but when we got there, Ole (Anderson) told me that I would be wrestling Walker. It was senseless booking. I said, "I haven't made any interviews for Number Two." He said, "Well, we just threw this match in to whet the people's appetite." What I learned later was that they wanted to get rid of me, so they put Walker in to hurt me.
![]() Comments about volume 2 — As many of you know, I'm what's referred to as a "mark" for old school "territory" wrestling. When I was 15, I had a column in "The Wrestler" magazine and was the "official" Houston correspondent-took photographer, helped set up the ring, and carried the ring robes to the back for stars like Johnny Valentine and Killer Kowalski. Prior to living in Houston, we lived in North Carolina, and that's where I really got hooked. My very favorites were the Infernos and their dastardly manager, J.C. Dykes. Little could I have imagined that nearly 60 years later, I would anxiously be awaiting volume 2 of the Frankie Cain bio — "Raising Cain", who had been one of the masked Infernos. When I got volume one a few years, I immediately devoured it. To me, it's the finest work on the history of the genesis of pro wrestling from it's roots in carnivals and AT shows. Scott Teal is the co-author/editor of these gems and runs the Crowbar Press company. I own about 20 of his books and they are fascinating looks into the psyche of America, particularly the first two-thirds of the 20th Century. I wrote a lengthy review to volume 1 and will be reviewing this book when I finish it. Frankie, I'm happy to report, is still with us at 90+ years old and lives in Fort Walton Beach with Christine, his wife of 46 years. I'm just getting to his stories about the Infernos and I feel like a 6-year-old on Christmas morning! — Richard Egner Comments about volume 1 — I'll preface this by mentioning I'm a lifetime pro wrestling "mark" and also a big fan of Crowbar Press and the work being done by Scott Teal. I've bought and read over a dozen of his books, but none has moved me more than "Raising Cain." I was initially struck by how similar my background is to Scott's. I, too, was and remain a music nerd. I marched in HS band, played in the concert and stage bands, and went to band camps. But what really got me was when he mentioned getting hooked by the tag team of the Infernos, with their villainous manager J.C. Dykes. Scott first saw them on a band trip to Tallahassee. My first exposure was on Championship Wrestling TV out of Charlotte, NC, circa 1966. The loaded boot! The fireballs! The quick tags and amazing combination of legit wrestling, cowardly heel work, and the cheating manager. They were the heels I loved to hate! I couldn't wait for Saturday afternoons. Becker and Weaver, the long-time babyfaces, The Flying Scotts from Canada, Amazing Zuma, ever-clumsy Tex McKenzie, Nelson Royal, Les Thatcher, young Bobby Shane, and later Paul Jones. But the heel teams were the most fun to watch. Besides the Inferno's, we had Rip Hawk and Swede Hanson, and Aldo Bogni and Bronco Lubich with the evil Homer O'Dell. The list went on! I had no idea that Frankie Cain — later to be known as the Great Mephisto — was under the mask as Inferno #1. But this book tells of Frankie's childhood and development as a street fighter, boxer, and later wrestler. His story takes place in Columbus, Ohio, where I lived for three years in the mid '90s. Seeing the vintage pictures, and the vivid stories of Columbus during the Depression and the war years is great stuff for a history nut like myself. Then it seemingly kept getting more personal. My father's father, who I'm named after, had a background in St. Louis that was strikingly similar to Frankie's. One of 16 kids, he was an illiterate German immigrant who had to hustle every day for shelter and food, which often meant doing favors for and participating in crimes with mob members. Frankie's stories — of trying to stay warm in the winter, finding safe spots to sleep, and fighting literally ever day — sounded like my grandpa's story being told. Frankie Cain came up rough, and in this book, Scott has done a brilliant job of prompting Frankie with poignant questions that unlocked old memories. The cadence in the way Frankie speaks really sets the tone for this harrowing account of survival during a time of national crisis. Similar to my grandfather, Frankie didn't know his own birth date, and was uncertain of his exact age. He couldn't read or write, either. It really moved me to imagine my own flesh and blood in a similar struggle. By age 15 or so, Frankie began working the carnival circuit on the AT shows — predecessors to what later became known as pro wrestling of the "golden era." My dad and his twin brother worked in Vaudeville during the late 30's, and sure enough, terms I had heard my dad say came up again and again in Frankie's stories — flat joints, a fin, mitt reader! What really got me, though, was Frankie's stories about "The Battler" — a fighter who had been hit too many times and had brain damage, which resulted in him eventually getting a frontal lobotomy. My dad's mother, an Irish immigrant known as a tinker, an Irish Gypsy (the book is filled with stories of Frankie's interactions with Gypsies), also had a frontal lobotomy in the late '40s after years of confinement. The coincidences were almost too much to imagine and I'm still processing it all. But back to the book. This is truly an important piece of, not just pro wrestling lore, but a snapshot of the America of 100 years ago. It is an incredible story of rising out of abject poverty and making a life on guts, brains, and the refusal to give in to incredible obstacles. Many of the stories are laugh out loud funny, while others will bring a tear to your eye. In the final connection department, Frankie mentions becoming a country blues fan during a run in Mississippi. I make my living these days in New Orleans … you guessed it! Playing country blues music. The forthcoming volume 2 of Frankie's story will focus more heavily on his pro wrestling career in the years after volume 1 ends. He spent many years fighting. Not just in the street, but in "smokers," at private clubs, on AT shows and more, before he turned to full-time wrestling in the early '60s. As I mentioned earlier, I became aware of Frankie in 1966 when he was wrestling as the Inferno, and I can't wait to hear his stories of being in the various territories, especially Memphis and the Carolinas, where my love of the sport began in earnest. Needless to say, this book gets a 5-star recommendation for anyone with a love of wrestling history, American history, or just great stories presented in the interview format. Thanks to Scott and Frankie for, not only crafting a fine book, but for sending me on a trip through my own family history and striking so many perfect chords. Richard "Dick Deluxe" Egner Former columnist/photographer for Stanley Weston's wrestling magazine's Retired Microsoft vendor Currently playing and singing in New Orleans
SLAM Wrestling Frankie Cain autobiography is 'a beacon of light in a congested genre' by Nathan Hatton ![]() |
![]() |